01CFP Fitness
The energy, the people and the atmosphere of training there.
Performance Media Co.
Content & campaigns
for the fitness
industry.
More than just video. Creative built around your business.
From community films and gym tours to ad creative, launches and ongoing partnerships. We help fitness businesses showcase their people, promote their services and build stronger brands.
Community Films✦Gym Tours✦Brand Films✦Ad Creative✦Member Stories✦Launches✦Photography✦Partnerships✦
Our MissionMore than just
LET'S TALK ABOUT YOUR BUSINESS
More than just
pressing record.
Anyone can turn up with a camera and capture a few good-looking shots. But great content isn't just about what you film. It's about understanding the business behind it, the people who make it special and the stories worth telling.
Our mission is to bring a more strategic, story-led approach to content creation in the fitness industry.
Through our other brand, White Lane Media, we've spent nine years working with hundreds of businesses across almost every industry imaginable. We've learned how to understand different businesses, identify what makes them stand out and turn that into content with a purpose.
Now, we're bringing that experience into the fitness industry.
From the members who make a gym feel like a community to the coaches changing people's lives and the businesses building something special, we believe there's so much more to showcase than equipment, facilities and workout footage.
We don't just want to create content that looks good. We want to create content that means something, connects with the right people and helps businesses move forward.
That's what Performance Media Co. is here to do.
What’s PossibleFrom one-off projects
From one-off projects
to a full 12‑month partnership
that transforms your online presence.
Strengthen your brand, showcase your community and build content that keeps working for your business — one project at a time, or side by side all year.
Our WorkHere's some of our
Here's some of our
recent projects.
A selection of what we've been creating across the fitness industry — and we're only just getting started.
01
02Zone Fitness
A high-energy promo built to get people through the door.
03Marvel Fitness
Capturing the character of the gym and the community behind it.
04VYVE Exeter
Pilates and functional fitness classes at the VYVE Exeter studio.
05CFP Fitness
Community video project, real members, real stories, the people who make the place.
06Zone Fitness
Gym refurbishment launch campaign video
07Community Film
People buy from people. Show the community.
08Zone Fitness
Members' stories
Want to see more?
This is just a small selection of our work. If you're looking for something specific, get in touch. We're always happy to share more examples, talk through ideas and show you what's possible for your business.
What We Create
Content built around your business.
Every fitness business is different. We take the time to understand what you're trying to achieve, then plan and produce the content that makes sense for your brand, your audience and your objectives.
- 01
Community Films & Member Stories
- 02
Gym Tours & Promotional Films
- 03
Class & Service Explainers
- 04
Social Media Content
- 05
Ad Creative & Campaigns
- 06
Launches, Refurbishments & Expansions
- 07
Photography
- 08
Ongoing Content Partnerships
Not sure exactly what you need? That's what the conversation is for.
Let's TalkBehind the ScenesBehind
Behind
the camera.
From planning and directing interviews to capturing the energy of a session, here's a look at what goes into creating our content.
Zone Fitness
CFP Fitness
Good content starts long before the camera starts rolling.
Working Together
One project. Big campaign. Ongoing partnership.
Whether you've got one specific project in mind or you're looking for an ongoing creative partner, we can build the right approach around your business.
01
Single Projects
Need one great piece of content? From gym tours and brand films to class explainers and focused content shoots, we can help bring your idea to life.
02
Campaigns
A bigger idea or specific objective? We can plan and produce coordinated content for community storytelling, launches, promotions, new services and more.
03
Partnerships
Looking for ongoing creative support? We can work alongside your business to plan, produce and evolve your content over time.
Have something in mind? Let's discuss it.
Discuss Your ProjectGet in Touch
Let's talk about your project.
Got something in mind? Whether it's one video, a full campaign or ongoing content support, we'd love to hear about your business and what you're looking to achieve.
Need more examples of our work? Just ask. We're happy to share relevant projects and have a conversation about what we could create for you.
Based in Bristol. Working across the South of England and throughout the UK.